The Brand Review Everyone Can Relate To
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So we thought, “Hey! Why not do a brand review that is reflective of our “unusual” nature?”
Traditional brand reviews are driven by the financial standings of brands. We wanted a different approach. And we thought, why not “impressions” and “perceptions.”
Brands make impressions through their actions and inactions, and through them we form perceptions of these brands in our minds. Ultimately, these impressions and perceptions make us feel love, dislike, indifference, etc. for these brands.
The Creffiti Brand Review (CBR) 2021 is a delicious bite. The review is in three parts: Performance, Rebrands, and Rebranding Trends.
Brands make impressions through their actions and inactions, and through them we form perceptions of these brands in our minds. Ultimately, these impressions and perceptions make us feel love, dislike, indifference, etc. for these brands.
The Creffiti Brand Review (CBR) 2021 is a delicious bite. The review is in three parts: Performance, Rebrands, and Rebranding Trends.
Impressions & Perceptions
To truly keep to our impression-perception theme, we surveyed 114 people within the age range of 22-35 to find out their favorite and least favorite brands in Nigeria in 2021. It revealed quite very interesting insights.
We reviewed brands that impressed and struggled in 2021. There were many headline rebrands in 2021, we reviewed them and the top rebranding trends in the year. We highlighted brands to look out for in 2022, and rebranding trends you can expect.
With our full chest, we say, this is different; this is insightful; and this is a proper brand review – the way it should be done! Download the full review for free below.
We reviewed brands that impressed and struggled in 2021. There were many headline rebrands in 2021, we reviewed them and the top rebranding trends in the year. We highlighted brands to look out for in 2022, and rebranding trends you can expect.
With our full chest, we say, this is different; this is insightful; and this is a proper brand review – the way it should be done! Download the full review for free below.